5 Exciting Ways Augmented Reality is Revolutionizing E-commerce-Role
Augmented Reality About E-commerce
Augmented, Health Augmented Reality helped several e-commerce in recent years producing the platform consumers can enjoy the immersive act of the body stores without visiting the same.AR in e-commerce has changed the way a customer interacts with a product , so online shopping becomes more engaging, personalized, and convenient. In this article, we’ll deep dive into how AR is being a major e commerce player.
What is Augmented Reality?
AR, augmented reality, is a technology that lets us see our computers such that they are added to reality (quite like what happens in our movies), thereby projecting images, sounds, 3D objects stuff on the world over a smartphone, tablet or AR glasses. While VR provides a virtual environment, AR sits somewhere in the middle, creating an augmented one over the real world, which makes it perfect for e-comm where customers wish to see products in their space or in their capacity — i.e., virtually try them on before purchasing it.
AR is Transforming E-commerce
AR enhances customer experience in e-commerce in several ways: Product Visualization:
Knowing they can’t see the product before buying it, one of the biggest challenges in online shopping. With AR, customers can view 3D products’ models, rotate the products, zoom in and place them in actual environments. Finally furniture retailers let users place virtual furniture in the room and see how it fits.
Virtual Try-On: Virtual try on technology can show you what clothes, makeup or accessory look like on you without visiting the store. It reduces uncertainty, increasing customer satisfaction and will diminish return rates.
Enhanced Product Information: It allows users to interact with products to listen to detailed information. For example, scanning a product may display specifications, user reviews and how to videos to assist customers in making good purchasing decisions.
Amazing Benefits of AR in E-commerce
AR brings several benefits that enhance both the customer experience and business outcomes: Increased Customer Engagement: This holds true for AR experiences on e-commerce platforms because they are interactive and keeps users hooked with their plots. This higher conversion rate is due to the customers feeling a more connected feeling to these products.
Reduced Return Rates: AR lets customers try before they buy, reducing the guesswork involved in online buying and thus lower returns rates.If customers really understand what they are buying, then there are more likely to be satisfied with their purchase.
Improved Brand Loyalty: By offering AR experiences a brand proves they are a forward thinking and caring of your customer. Customers will be happier with your service, buy more and speak good about it to their community.
Personalized Shopping Experience: The place of AR is to personalize the shopping experience in a way that suits the individual, from recommending additional items based on customer preferences to real-time personalization of products to satisfy the customer’s needs.
Examples of AR in E-commerce
Let’s look at some real-world examples of how leading e-commerce companies are using AR: IKEA Place App:
The 3D furniture picks from the IKEA AR app can be placed in a user’s house by holding a smartphone camera in front of a specific space. Before buying you can see how a sofa, table, or lamp looks in your space.
Sephora Virtual Artist: With Sephora’s AR feature people can virtually try on makeup. Online shopping is boosted with this feature that allows users try different shades and styles and can purchase with confidence.
Amazon AR View: Amazon’s AR system allows customers to place products such as furniture and electronics into their home virtually. Customers can make better purchase decisions through visualized items in a real environment.
How Ecommerce Platform Can be Integrated With AR
To integrate AR into an e-commerce site, brands need to consider:
Choosing AR Tools and Platforms: ARKit (iOS) and ARCore (Android) have resources to work with when building AR encounters. However, there’s specialized AR platforms for e-commerce, such as Zakeke, which help in sharing 3D shop, easy 3D modeling, and 3D integration with AR.
Optimizing for Mobile: Due to the high majority of AR experiences being used on smartphones, the features should work fine on mobile devices. Focusing on User Experience: It should be seamless, intuitive, and adds value to the shoppers journey. Interface shouldn’t overload and instruction should stay simple.
AR Stats in E-commerce
Here are some compelling statistics on the impact of AR in e-commerce: If AR is available, over 71 percent of consumers say they would shop more often. According to research, 40 percent of consumers are willing to pay more for a product they can see through AR. In three years, AR market is destined to reach over $100bn, showing the rising need for this technology.
Future of AR in E commerce
Here are some trends to look out for:
More Personalized AR Experiences: The AR experiences of the future will take on new shapes as AI and machine learning continue to develop, and will gradually customize itself further according to user preferences and behavior.
Social Media Integration: Already platforms like Instagram and Snapchat utilise AR filters and that trend will only grow. Social media AR gives brands the opportunity to reach a growing audience by enabling users to see and try products, before transforming that experience into a purchase on a social platform.
Improved Hardware: When AR hardware gets better, and AR glasses continue to develop, shopping will become more immersive. Imagine being able to try every pair of shoes, every possibility you will ever want to have, without ever spending money or enduring real pain!
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Conclusion
As augmented reality demands rise, e-commerce is being turned upside down as the physical and digital shopping experience meets. There are a multitude of benefits to consumers, and businesses alike that AR brings such as reducing product return rates, bringing products to life, improving product visualization and increasing customer engagement.The future of AR is more advanced than the past, and as technology goes as AR develops; this will improve the way people shop online making it more interactive, easy, and satisfying. Therefore, those brands that invest in AR will not only stand out in a competitive market but will also develop much stronger relationships with their customers.